Analytics

What’s tracked#

Analytics tracking starts automatically when the embed script loads. No additional configuration needed.

Privacy model#

OperatorStack is designed to be privacy-friendly from the ground up:

• No cookies — visitor identification uses a localStorage UUID with server-side hash fallback
• Lightweight fingerprinting — a stable browser hash (SHA-256 of User-Agent, screen size, language, and timezone) is used as a fallback when localStorage is unavailable. No invasive fingerprinting techniques
• Monthly rotation — server-side visitor hashes rotate every month
• DNT respected — when enabled, honors Do Not Track headers
• No third-party requests — all data stays on your OperatorStack instance

Conversion funnel#

The analytics dashboard includes a configurable conversion funnel. The default funnel tracks:

You can customize the funnel in the Settings tab with 2–6 steps using any combination of system events and custom events. The first step is always page_view, and the last step defines what counts as a “conversion” across all analytics.

Custom events#

Track any user action with custom events using the SDK:

// Track a button clickOperatorStack.trackEvent('pricing_click', { plan: 'pro' }) // Track a video playOperatorStack.trackEvent('video_play', { duration: 45 }) // Track a signup stepOperatorStack.trackEvent('signup_started', { source: 'hero' })

Custom events appear on a dedicated Events tab in the analytics dashboard, showing:

• Total events and unique visitors per event type
• Events over time (daily chart)
• Period-over-period change for each event type
• Filter by specific event name

Dashboard KPIs#

Each KPI shows a % change and absolute delta compared to the previous period (e.g., current 7 days vs prior 7 days).

Filtering#

Analytics can be filtered by:

• Date range — 7 days, 30 days, or 90 days
• Host — multi-select by domain (useful if the script runs on multiple subdomains)
• Referral source — filter by traffic source hostname (Google, Twitter, etc.)

All filters apply across every metric — KPIs, charts, breakdowns, and the conversion funnel all respect the active filters.

Detail breakdowns#

Click into any metric for a paginated detail view:

• Top Pages — page URL, views, unique visitors, conversions, conversion rate, bounce rate
• Referral Sources — source URL, page views, unique visitors, conversions, conversion rate, pages/visitor
• Device & Browser — browser distribution, OS distribution, mobile vs desktop counts
• Domain Breakdown — per-domain visitors, views, and views/visitor

Time series chart#

The main chart shows three datasets on two axes:

• Left axis (y): Unique visitors + conversions (daily)
• Right axis (y1): Daily conversion rate

For 90-day views, daily data is aggregated into weekly buckets to keep the chart readable.

Installation health check#

The analytics dashboard includes an installation health indicator that validates your embed script is working correctly:

• Healthy — events received in the last 24 hours
• Degraded — events in the last 7 days but not 24 hours
• Stale — older data exists but nothing recent
• No data — no events received yet

Per-domain status is shown when the script runs on multiple domains, with top pages and visitor counts for each.

Performance monitoring#

When performance monitoring is enabled, the embed script captures Core Web Vitals automatically:

• TTFB — Time to First Byte
• FCP — First Contentful Paint
• LCP — Largest Contentful Paint
• CLS — Cumulative Layout Shift
• INP — Interaction to Next Paint

Timezone support#

All analytics are computed in your local timezone so day boundaries align with your expectations. Your timezone is auto-detected on signup and can be changed in account settings. Projects can also have their own timezone override.

Settings#